Podcasting is digital media that consists of audio content uploaded to the internet and distributed through platforms such as Apple Podcasts, Google Podcasts, Spotify, and more. It has become increasingly popular due to its affordability and accessibility, making it an attractive medium for businesses, podcasters, bloggers, and other content creators. The main appeal of podcasting…
What is audience development? Audience development is the process of growing and keeping an audience, having the right strategy to connect to your audience, and keeping them coming back for more of your content. Video is one of the most powerful tools you can use to build an online audience. It’s important that the content…
Social video marketing is primarily used to increase audience engagement through social activity around a given video. It involves incorporating videos into marketing campaigns for the purpose of promoting a company, brand, product, or service through social networks. Benefits of video marketing Common misconceptions about video marketing Here are five common misconceptions about social video:…
Do you know how well your website is performing? SEO experts know the importance of regular audits, but for many of us who only have a basic knowledge of SEO, it may seem like a daunting task. However, in today’s world of digital marketing, it’s becoming more important to have a clear understanding of this.…